Mercer Hotel in New York Doesn't Understand the Power of Word-of-Mouth

When I do the math, I figure the Mercer Hotel in New York's Soho made at least a $50,000 mistake in mistreating me during my recent visit.  Likely, the price will be much greater.

I had a bad experience at the hotel.  Upon check in, I thought my week-long stay was prepaid and presented the hotel with a credit card to cover only incidental expenses.  Through no fault of The Mercer Hotel, it turned out that my room had not been paid in advance, and when the hotel tried to charge my entire stay plus incidentals, my credit card company rejected the expense.  (Had I known just how much the Mercer intended to 'block,' I would simply have used a card with a higher limit.)

None of that was a problem or should have been a problem.  It was a simple misunderstanding.

Yet each time I tried to explain to the hotel's clerk that if I had known the Mercer Hotel was planning to charge the entire fee in advance to my card I would have used another card, she insisted that the hotel's actions were standard operating procedure and I should have been aware of it.  She was not at all pleasant about it.

In fact, her tone with me was so rude that I immediately asked to speak with her supervisor.  You see, I know from experience, that you can't hold an entire institution responsible for the attitude of a single employee.  To my real surprise, the supervisor was no better.  Indeed, the supervisor told me that she had overheard the employee's tone and found nothing wrong with it. 

What was I to argue in response to that?  That the supervisor is tone deaf?

So I asked the supervisor to have the hotel's general manager, Philip L. Truelove, contact me the next morning during regular business hours. I also sent him an email recapping my version of my exchanges with his employee and her supervisor. "There was a nice way for Angela to explain the hotel's actions and position and then their was the haughty way.  I feel she chose the haughty way," I wrote.

The next day Mr. Truelove did not call me or stop up to personally apologize.  Instead, he emailed me back saying that he had received no previous complaints about the employee in question (which must prove that my version was wrong).  "It does surprise me that it was the case and it is the first time that anybody has commented in that way about Angela – many great comments but none about rudeness and unpleasantness," Mr. Truelove emailed.

He, nonetheless, offered to buy me and a guest dinner in the Mercer Hotel restaurant as a "gesture of goodwill."

A true gesture of goodwill would have been to offer me a face-to-face apology.  I wasn't gunning for a free meal and I didn't accept his offer.

I found all three employees arrogant and rude.  The hotel, I believe, is owned by Andre Balazs, who also owns the Chateau Marmont in Hollywood.  I wonder if Mr. Balazs knows how the three employees I encountered are squandering his profits?

Here is my math.  I won't ever stay at the Mercer Hotel again.  As I told Mr. Truelove, I would have checked out immediately but for the fact that I had already arranged multiple business meetings at the hotel that I would have had to rearrange -- inconveniencing my guests, a colleague and me.  But now that I've checked out, I've checked out for good.

My business alone will cost the hotel at least $50K in lost revenues over the next year or two.  And the question then arises, how many other people who hear my story and read my reviews -- which I've begun posting on travel sites, will also opt out of the Mercer Hotel?

Maybe it doesn't matter.  Maybe the Mercer Hotel is so successful and Mr. Balazs so rich that he need not concern himself with $50k here, $100k there.  Maybe he, too, is willing to stand behind his employees, even if he doesn't have the facts in hand.

Or maybe, just maybe, it will all add up.  Reputation is an art and subject to change.  The Mercer Hotel could have stanched this with a simple, heartfelt apology from the employee, her supervisor or Mr. Truelove.  Instead, it has given an incident that could easily have been forgotten a permanent life on the Internet.

It will be interesting to see just how far my complaint -- which went nowhere with Mr. Truelove and the hotel's personnel -- will travel on the Internet and beyond.

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TravelPost.com Review

Mercer Hotel

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Stay Away From the Mercer Hotel - Not at It!

 

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Comments

  • 4/7/2008 11:50 AM Jeryl Morgan wrote:
    Mr. Rotbart,

    I had a similar experience and it left me wondering how The Mercer Hotel has remained so popular. Perhaps, the people booking these rooms don't read reviews like yours. They should.
    Reply to this
  • 4/7/2008 11:58 AM Get Real wrote:
    Silly boy. Did you really think the $500 or so a night that you plunked down at the Mercer Hotel would buy you any respect? Get real. Unless you are regularly featured in People magazine, you are just 'filler' for the hotel, while it serves its 'real' guests.
    Reply to this
  • 4/7/2008 12:06 PM Anonymous wrote:
    I stayed at the Mercer Hotel a couple years back and found the staff very nice. Are you sure you can draw any conclusions from just one stay? Maybe you caught the staff and management on an off day?
    Reply to this
  • 4/7/2008 12:58 PM Johnnie Watts wrote:
    Dean,

    Thanks for the heads up. I found your blog because I was doing Internet research for a luxury hotel in NYC. You've convinced me to scratch the Mercer Hotel off of my list. Sounds like you did me a big favor. Thanks.
    Reply to this
  • 4/8/2008 8:20 AM A Frequent Traveler wrote:
    Living off an out-dated reputation can only last for so long. If the Mercer Hotel expects to stay in business, it simply can't afford to alienate as many travelers as it does. Dean, you can't blame your experience on a single employee or supervisor. Obviously, the problem is pervasive and may only be properly addressed by a complete staff housecleaning or the sale of the property to someone who really knows the meaning of the word service.
    Reply to this
  • 4/8/2008 5:45 PM Crow's Nest wrote:
    Isn't this the same hotel where actor Russell Crowe went ballistic after he received poor service? Why did you stay there in the first place, you fool?
    Reply to this
  • 4/9/2008 6:58 AM Anonymous wrote:
    The Mercer is an amazing hotel, I have stayed many times and find the staff and service nothing but wonderful.
    Reply to this
  • 4/9/2008 4:16 PM I Love Uma wrote:
    Mr. Rotbart, I think Andre Balazs is just p.o.'ed that he broke up with Uma Thurman, and he is likely making everyone who works for him miserable. Balazs owns the Mercer Hotel, along with the Chateau Marmont and the Standard out your way. I know that if I just broke up with Uma, I wouldn't give one twit whether or not you were a satisfied customer in my hotels. Bet he doesn't either!

    Next time stay at a Hilton. Old Conrad is long dead, so you don't have to worry about downturns in his social life. Then again, there is Paris Hilton... Hmmm.
    Reply to this
  • 4/10/2008 6:15 PM Lisa wrote:
    While I have only stayed at the Mercer one time, and enjoyed every last second of it, from lobby lounging to the serenity of the seemingly soundproof rooms, I have waited on thousands of customers during my years in the hospitality industry. To some I served draught beer, others Martini's; to some I served lobster, others chili-boats. I checked some into rooms at 3 a.m., and others I poured free coffee for after they'd lost everything, including their car, at the tables. What all of these establishments had in common, from Tahoe to Chico to San Francisco, were customers just like Dean Rotbart. And, what all these "Mr. Rotbarts" had in common were credit cards that didn't work. Every last one of them had an excuse - an excuse that moved the little pointy finger away from them and back in the direction of the establishment...just like the little spinners on cardboard cutouts in a (spoiled) child's board game. Now, I'm no longer in the industry; I'm an English teacher. As such, I have just one more thing to add, from the master himself: "Methinks thou doth protest too much."
    Reply to this
    1. 4/10/2008 7:09 PM Dean Rotbart wrote:
      Hi Lisa,  

      Thanks for sharing your opinion.  Yes, yes, yes, the mistake was mine, not the Mercer Hotel's.  Any reason they had to be rude about it?  I wanted that same experience you had, enjoying every last second of the Mercer Hotel, from lobby lounging to the serenity of the seemingly soundproof rooms (very well written, by the way.)

      But my stay was shattered by rude service.  As you, yourself, point out -- having a credit card that doesn't work is not such an abnormal occurrence.  Repeatedly insisting that the guest should have known better is really pointless. I got the message the first time she told me.

      Glad you became an English teacher.  Some of my favorite teachers through middle school and high school were English teachers.  A good one can really inspire students to love literature and writing.

      BTW:  If the Bard had stayed at the Mercer Hotel and had my same experience, he wouldn't return as a guest either!  Parting is...such sweet sorrow!

      Reply to this
  • 4/24/2008 7:35 AM Hosni Assam wrote:
    I don't know why anyone would stay at the Mercer Hotel, which I also find very, very rude to its non-celebrity guests. NYC is filled with so many other fine hotels.
    Reply to this
  • 4/25/2008 4:33 PM Jayd wrote:
    What a sorry excuse for a hotel review. If you've got the dough to stay at the fancy Mercer Hotel, you don't got no problems. How many hungry folk could you have fed if you'd stayed at the Holiday Inn stead? A-hole!
    Reply to this
  • 4/25/2008 4:49 PM Shaaazam wrote:
    Hey Dean,

    Your comments are in the real minority when it comes to reviews of The Mercer Hotel. I'd say 90% to 95% of the reviews I've read are gushingly positive. But when it comes to forking our $1,000 a night or so, I think even a 5% likelihood that I'll get treated like dirt is reason enough to stay away.

    Next time I'm in Manhattan, you'll find me elsewhere.
    Reply to this
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