Milken Institute Global Conference 2008: Media Turnout
First journalist I ran into this morning is Andrew Ross Sorkin, the influential founder of The New York Times' DealBook site and newsfeed. This is Andrew's first Milken conference and an early indication of the way in which the annual Milken Institute Global Conference is increasingly attracting A-Team journalists, such as Andrew.
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| Top Left: Maria Bartiromo prepares for a live CNBC broadcast from the 2008 Milken Institute Global Conference. Top Right: Steve Forbes ready to go live as a guest on Fox Business Channel. Bottom Right: New York Times DealBook editor, Andrew Ross Sorkin, drafts a column in the Global Conference press room. |  |
Andrew, who is based in New York and orchestrates the paper's M&A coverage, tells me he plans to be at the Milken conference for the full three-days -- a serious investment of his time. Truth be told, the conference is a "candy store" of sources for journalists who know how to work it. Besides what happens in the formal sessions, the opportunity to have so many influential sources and potential sources at your disposal is the payoff for journalists.
While the annual Davos conference is still a bigger magnet for top journalists, the Milken Institute Global Conference has many advantages, including that it is more intimate, there are more opportunities to get one-on-one with participants, and on top of all that, you get Beverly Hills.
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