Whole Foods Throws Its Co-Founder, John Mackey, Under The Bus For His Conservative Views
Posted by Dean Rotbart at 8/17/2009 12:00 PM 
Categories: http://www.examiner.com/x-16299-Denver-Business-Commentary-Examiner
Tags: blunders public relations whole foods john mackey liberals conservative
Categories: http://www.examiner.com/x-16299-Denver-Business-Commentary-Examiner
Tags: blunders public relations whole foods john mackey liberals conservative
Talk about PR messes!
Whole Foods Market, Inc. sure found itself in a major-league PR imbroglio after its co-founder, John Mackey, wrote an August 12th Op-Ed for The Wall Street Journal in which he observes that the "last thing our country needs is a massive new health-care entitlement..."
Rather than stand behind their executive, Whole Foods issued a statement in which it told its upset liberal customers, "We offer you a sincere apology."
I've inducted Whole Foods into my voluminous 'World's Dumbest PR Blunders' book. You can read my extended thoughts on the company and its ill-conceived public relations strategy here. If you have comments, please let them at the Examiner.com site.
Whole Foods Market, Inc. sure found itself in a major-league PR imbroglio after its co-founder, John Mackey, wrote an August 12th Op-Ed for The Wall Street Journal in which he observes that the "last thing our country needs is a massive new health-care entitlement..."
Rather than stand behind their executive, Whole Foods issued a statement in which it told its upset liberal customers, "We offer you a sincere apology."
I've inducted Whole Foods into my voluminous 'World's Dumbest PR Blunders' book. You can read my extended thoughts on the company and its ill-conceived public relations strategy here. If you have comments, please let them at the Examiner.com site.
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